Pretty much everyone in the area has reached the conclusion that winter isn't about to give up its hold anytime soon and it looks like a lot of them are doing something about it.
"It's a really big growing trend, which is good because it's better to have that, especially when it's icy and lots of snow," stated Joanne Hodgson, owner of Fountain Tire in Drumheller. "I find that most people that live in town, the streets are so icy, so it really does make a difference."
Not only are more people making the change to winter tires than in recent memory, they are becoming more knowledgeable on the subject as well.
"They're really doing a lot of research today with everything being online," noted Hodgson. "Lots of people are coming in educated before they even walk through the door."
"They want to feel safer; they're really thinking about their family that they're carrying down the road," she explained. "It is definitely the way to go, to get their tires done and be safer on the road, but you've still got to drive within the conditions."
A study by the Tire and Rubber Association of Canada estimates 55 per cent of Alberta drivers made the switch to winter tires in 2016.