People associated with tourism in Drumheller and area got together on Wednesday at the Quality Inn to talk about the season that's only about a month away.
"This is a meeting of tourism opertaors: the idea is just to get people together to share experiences and socialize because we're all in the same business and we want to support each other," explained Julia Fielding, who is vice-chair of the Travel Drumheller board.
While Drumheller recorded a record 500,000 visits in 2017, Fielding believes there is a lot more that can be done to expand the tourist market.
"Our big aim at the moment is to widen the season," she told 99.5 Drum FM. "We all know we're very busy in July and August so we're trying very hard to support people to create new experiences in May, June and September."
"Also, (to) widen the experiences that we have so that we're not just catering to families, we're catering to young adults," she added. "Maybe going canoeing, E-biking and other opportunities."
Wednesday's get together was also a chance to view Travel Drumheller's new exploration guide for 2018. The cover features kayakers on the Red Deer River and the title 'Uncover Wonder.'