After several local attractions boasted stellar visitor numbers this summer, Travel Drumheller had a couple of things to say about their work during the off-season.
"[This year] we have made a much more concerted effort to be visible and be promoting the area outside of the area," explained Operations Manager Alyssa Berry. "We really focused a lot of our marketing efforts on regional travellers. So, regional meaning Calgary, Edmonton, Lethbridge, Medicine Hat."
Berry said they focused on marketing towards people in Alberta, southeastern British Columbia and southwestern Saskatchewan because these locations offered the most value for their advertising dollar. She revealed that larger national and international campaigns can run in the millions of dollars.
Part of Travel Drumheller's goal this year was to encourage people to stay in Drumheller for longer than just a day.
"We're really focusing on showcasing Drumheller as a 48-hour or 72-hour destination so we can encourage people to be staying in hotels, staying in campgrounds, and eating and contributing to the local economy."
Berry is optimistic about the future of tourism in Drumheller and said they would be promoting the Valley's history, adventure prospects and recreactional opportunities going forward.
"We had a great year and I think that's really positive for, not just Travel Drumheller but the Town itself. It's a difficult economic time as we all know, so we should be able to rely on other revenue sources and income sources into the community."
A new Travel Drumheller website was also a hit this summer, both with visitors and local businesses.