The Town of Drumheller is defending a decision to change some downtown signage in the hope of giving tourists something to do as they hopefully walk around.
At the urging of the Economic Development Committee they are going to purchase signs with alternate names for downtown streets and avenues.
"The secondary naming will be added to a map that we put out in conjunction with DinoArts to get people walking around and exploring through the downtown area," explained Paul Salvatore, the town's Director of Community Services. "It doesn't mean that anyone is going to have to change their address for mailing or for any other reason, but it will be kind of fun to be able to say that you're on the corner of Centrosaurus and Triceratops Streets."
The new signs will cost $145 apiece. The total Economic Development Strategic Plan, which includes more new wayfinding signposts as well as storefront improvement grants, is pegged at $11,760.
"We all know that you can take any given amount of money that's spent on a project and said I would prefer if it's spent on something else, but the reality is that these funds aare going to be well spent, they're going to be promoting Drumheller (and) they're going to help drive tourism and interest in Drumheller," stated Salvatore.
He also questioned some residents' apparent opposition to being the self proclaimed Dinosaur Capital of the World.
"There's so many great thinks that we have in Drumheller that are a direct result of tourism," Salvtore pointed out. "The quality of our parks and trail system, as an example, may not be possible if we didn't see any visitors coming through Drumheller on a regular basis."
An online initiative to get residents to pick the new dinosaur street names wraps up this week, with the winners to be announced on Friday, July 7.