Drumheller's tourist season has already begun, although it's not quite in full swing yet.

As tourists from around the world come to visit our humble town, attractions including dinosaur bones, ancient stone structures or even padded arrows will see an increase of visitors.

The full effect of tourism in the valley is sure to jump after July long weekend.

"We're just entering the real peak of tourism season," explained Alyssa Berry, marketing consultant for Travel Drumheller. "It will really begin on Canada Day long weekend where tourism really picks up."

Data volunteered by employees at the World's Largest Dinosaur shows the early tourist numbers are lower then last year by 15.4 percent. Regardless of the numbers, Berry is confident Drumheller will shine during our tourist season.

"For this year, the tourist sector continues to be a good economic driver for the province as other things start to recover," she said. "I think we are sitting at about an $8.5 billion industry for the province. The goal for Travel Alberta is to have tourism a $10 billion industry by 2020."

With the goals set and Travel Drumheller working towards bringing as many new visitors to Drumheller as possible, Berry says it's only a matter of time before we see that summer rush we've been waiting for.

"What is also going to be interesting in play this summer is the release of the new Jurassic World movie," explained Berry. "How that will effect tourism to the area with the re-energized interest in dinosaurs and that whole landscape."

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