Drumheller is expected to see close to half a million tourist visits this year, which would be very close to, if not an all time high. However, that doesn't tell us who they are, how long they are staying or what they visit during their stay.
Those are questions that the town's Economic Development Advisory Committee was looking to answer when they visited the Royal Tyrrell Museum from time to time over the summer to interview some of their guests.
"People were really enjoying their visit in Drumheller and they had a great time at the museum, and so they were really positive about their plans for their stay in Drumheller," reported committee chair Summer Manca.
The most telling numbers from the tourist survey are that 49 per cent, or one in two, stayed overnight.
"People stayed overnight, mostly one, two or three nights, no more than that, but they had plans to stay and visit other attractions here," noted Manca.
A total of 58 per cent of those stayed two nights, while 37 per cent stayed one night. Hotels and motels got 52 per cent of the business, while campgrounds claimed 34 per cent. 38 per cent of visitors were age 36-50, 34 per cent were age 51 and over, while 18 per cent were age 18-35.
"We were hoping to find a little insight on what people might be missing or why we don't have a bustling downtown, but we got great, positive feedback," stated Manca.
A full 70 per cent of those who visited the Tyrrell also planned to hit the Hoodoos, while 59 per cent said they would be stopping by downtown and the World's Largest Dinosaur.
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