Drumheller is no stranger to countless visitors throughout the year and the beautiful thing about tourism in Drumheller, in essence, is the town herself. The landscape is world class, our attractions are unique and the town is full of shared experiences.

The Tourism Industry Business Retention and Expansion (TIBRE) program aims to bring an increased boom in tourist population to our town.

"It's a bit of a pilot project from the province of Alberta. Drumheller is going to be the pilot. The purpose (of TIBRE) is to survey businesses in smaller communities,"explained Alyssa Berry, marketing consultant for Travel Drumheller."(It's) to survey those businesses about how they're doing in terms of how they connect in the tourism sector, as well as understanding the connection between tourism and economic development in the community."

It's a partnership between the Alberta Government and Travel Drumheller.

"What's going to happen is, there are volunteers that have stepped forward to conduct these surveys. They are all representatives from different businesses in the Drumheller area," Berry outlined. "There are people from the Chamber, Travel Drumheller, the town, the Tyrrell Museum and other attractions. This is to provide the government with an analysis to showcase the economic impact of tourism in Drumheller."

Part of the analysis will gauge how much money is being brought into the community from tourism and according to Berry, the potential of what kind of jobs could be created because of tourism.

"Travel Alberta has put Drumheller and the whole valley as a key priority for destination development moving forward," Berry said. "They understand that the mountain parks are full and they want to start developing the east part of the province. Knowing that, it's a huge benefit that the valley actually has world class attractions and world class geography."

Berry also mentioned that the surveys will begin in April with selected members doing in-person interviews with businesses. Contact will be made with local businesses within the next few weeks.


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