Investing with the stock exchange comes down to you making an educated choice on what type of investment you're willing to risk your money on.
"You have to base your investments on your ability to live with the risk of what you're doing." This advisory comes from Roger Stevenson, owner of The Co-operators ProplanFinancial Group in Drumheller.
Depending on what kind of investment you want your money to go towards, you have to be prepared to ask yourself some tough questions, includiing how long you plan to be invested in the market.
All these questions can be answered by setting up a meeting with a licensed investment broker who will educate and inform you about just how volatile the market can be.
"It's a longer conversation about what you're going to be comfortable with," Stevenson explained. "Then, what you're comfortable with will dictate what kind of return you can expect."
"There's nothing wrong with talking to multiple people and getting advice from different advisers." Stevenson added.
"Put it this way: If you invest in a marijuana stock, the big players like pharmaceutical and tobacco companies have not dipped their toes into this market yet. But what if they do?," He asked. "That could destroy and have a serious impact on everybody who has invested."