The Canadian Cancer Society has announced that the hair donated from head shaving events will no longer be made into wigs for cancer patients.
"Pantene is phasing out the program, but they're still supporting us for the next four years with wigs, which I think is fairly generous," stated Carly Schur, National Director of Corporate Programs for the Canadian Cancer Society. "In the meantime, we're looking for solutions about where people can donate their hair to."
"In recent years synthetic hair technology has really improved in giving synthetic hair wigs more of a real hair feel, making them lighter and cooler to wear and easier to style," she explained. "Patients have provided feedback to Pantene that synthetic wigs are now the preferred wig of choice for many."
Pantene will not accept hair donations after December 31, 2018, although it will still provide real hair wigs for the Canadian Cancer Society from existing stock until 2022.
"When someone comes in and they're going through their treatment, it is a very scary and overwhelming time for them," noted Schur. "When they put on that wig for the first time it gives them a sense of control and self esteem that they didn't have before, so we know this is a really important and tangible way to help someone who is experiencing cancer.
For more information on the Canadian Cancer Society's wig program, follow this link.