2017 was a fantastic year for the Atlas Coal Mine. Dr. Sarah Newstead is the Executive Director of the mine.
"We've had, if not the best year, the second-best year. It all depends on our counts in September, but we had a slightly slow July and an average June," admits Newstead. "But, in August, we had an absolutely phenomenal August."
Newstead noticed that tourist patterns were different this year, with many people opting to stay overnight in Drumheller. She said tourists were first visiting the mine in the afternoon, before returning to do more tours the next day.
"The August long weekend was the biggest long weekend we've ever had, I believe in the history of the mine as a heritage organization," raved Newstead. "It was unbelievable."
This summer, Newstead and her employees heard a lot of positive comments from tourists.
"I think probably one of the highlights was definitely the August long weekend because we got just phenomenal feedback from the public. Everyone was just blown away at the quality of the site, the quality of the tours, the weather, how great Drumheller was. We got a lot of really, really good feedback."
The World's Largest Dinosaur and Drumheller Visitor's Center saw similar tourist trends this summer, with fewer than average people visiting in July and a boom of people visiting in August.