The Town of Drumheller approved a pilot project for the Hoodoo parking lot east of Drumheller. This will be a way for the town to generate revenue without taking more from taxpayers.
"We are trying to take the burden off of the taxpayers and we are trying to find ways to enhance that parking lot without hitting the taxpayers with one hundred per cent of it," said Mayor Heather Colberg.
The pilot project will be in place for the summer at the Hoodoos. The Town will review the feedback after the summer to see if the program will be pursued for the future.
"What it will be is that we will have some staff down at the Hoodoo parking lot. People will have to pay two dollars to park and go look at the hoodoos," explained Julia Fielding, Communications Officer for the Town of Drumheller. "The reason for this is that the parking lot needs some work, resurfacing will cost over one hundred thousand dollars. This is a way of generating funds to look after the infrastructure in the parking lot."
Mayor Colberg wants to reiterate that they are exploring all avenues to help residents of Drumheller and this is just a pilot project for this year. Council will review the outcome next fall.
"This is also about an ambassador trying to help educate our visitors to let them know 'Hey this is going on in East Coulee, this is going on at the Plaza or this is going on at Wayne.' Let's say you pulled up and said 'I am a resident and I don't want to pay', they would say 'Okay no problem, have a nice day'," concluded Colberg.
It is planned that if all goes well at the Hoodoo parking lot, it could be set in place at other tourist sites in Drumheller, such as the Suspension Bridge.