Only a short while after announcing its merger with Westview Co-op, the Drumheller Co-op will end its Co-op Cash program on November 30th, handed out Co-op Cash can be redeemed through January 31, 2018
The popular Co-op Cash is no more, but General Manager Brent Walker explained that it's part of a combined marketing strategy going forward for both Co-ops. Plus, he added, Co-op members can still take advantage of the other promotions when fueling up.
"We also have our patronage program," said Walker. "We allocated 2 per cent back in clear fuels last year. There will always be that patronage piece to it, and, at the end of the day, we still offer full service."
Looking forward, the new, combined Co-op will be making more changes.
"Just because we're doing a change doesn't necessarily mean it's a bad thing. So, sometimes you change it up to give it a new look and a new life and go from there."
Currently, there are three Co-ops operating -- the Drumheller Co-op, Westview Co-op out of Olds and the new Westview Co-op. Walker explained that work is hectic behind the scenes getting everything ready for the merger date, and said that it'll take until at least April to finalize everything on the back end. Fortunately, there should be no effect on shoppers.
"The shoppers won't notice anything, it'll be all the stuff behind the scenes. Over time, guests that come to our locations are going to benefit with stronger equity, position [and] growth strategies."
The merger is scheduled to take effect on Feb. 1, 2018.