A high-tech analyst has compared it to the introduction of the iPhone. The Tesla Model 3 is about to become the world's first affordable all electric vehicle.
The company will deliver the first cars, priced at $35,000 US plus tax, by the end of this month and production is expected to reach 20,000 cars a month by December.
Dr. Rithesh Ram of the Riverside Medical Clinic in Drumheller has been driving a Tesla Model 2 for more than a year.
"I'm biased, obviously, but I think it's the best all electric vehicle that's out there," he told 99.5 Drum FM. "I'm incredibly happy with mine."
Ram has been following the company closely since, including the newest car.
"The Model 3 was the one that they decided to make marketable to basically everybody and make that sustainable transport something that everybody can actually get on, and I hope that catches on all over," he added.
"There are a lot of environmentally conscious people now compared to 20 or 30 years ago, so it's something that drew a lot of appeal," explained Ram. "It also has, obviously, all the latest safety technology incorporated into it, so that's probably what drove its popularity."
Dr. Ram is one of at least four Tesla owners in the valley. Drumheller also has two public charging stations for electric vehicles, one at the Badlands Community Facility and one behind CIBC downtown.