Wednesday, November 1 was a day never to be forgotten for about two dozen students from Drumheller Valley Secondary School.
They accompanied teacher Jason Rasmussen to Calgary to attend WE Day at the Scotiabank Saddledome.
"You want to talk high energy: I've been to a lot of concerts in that Saddledome and I don't think I've ever heard the place as loud as it was," reported Rasmussen. "I don't know if Calgary was more electric than other venues, but my goodness, it was impressive."
The WE movement began about 20 years ago when a couple of brothers decided to do something to improve the lot of children and families living in poverty. About 10 years ago they held the first WE Day, using celebrities and other performers to entertain, but also to inspire youth.
"The message is pretty simple: you do have the power to change your life and the lives of those around you," explained Rasmussen. "It's really about empowering the youth to act on whatever ambition they might have. The 23 students that we had with us, I really feel like when we left at the end of the day, they felt like they were going to go out and change the world."
Admission is not free, but you can't buy a ticket to WE Day either, cautioned Rasmussen.
"You have to do a local or a series of local initiatives: it could be anything from helping out seniors with shoveling snow to something much grander (like) starting a composting program or after school help program," he told 99.5 Drum FM. "In addition to your local activity you have to do something international."
This year's list of WE personalities included actor George Takei, the original Mr. Sulu on Star Trek, 'Man in Motion' Rick Hansen and singers Sean Hook and Lindsay Ell.