With these tough economic times for most, we can still see quite a few new vehicles being driven around town.
"We're all down year to year. We're not hurting, so when you look at the year we are doing a good job although we are a little flat from last year," stated Brad LeDrew, Sales Manager for Western GM.
LeDrew reported that the numbers have been fluctuating between minus and plus each month.
"For a while, they've been a little bit minus in the industry. When you can buy a lot of new vehicles for the price of used vehicles, they can be the very similar in payment," mentioned LeDrew. "Back to school in September is usually a good season because of back to school and university students."
A recent study showed that car sales have been up, but that's not the case in Drumheller.
"The auto sales are up out east, but locally they are down," added Jason Tessier, Sales manager for Drumheller Chrysler. "There's still buyers out there, but the oil sector has dropped off. Fleet sales, retail sales to the workers are gone."
Tessier outlined that the auto makers have done a fantastic job of subsidizing the bank rate to make purchasing a brand new vehicle more attractive.
"They can't just sit by and watch the numbers drop, so they're doing what they can do, but at the end of the day you can't change that public perception," explained Tessier.