The Merriam-Webster Dictionary defines 'mob' as "a large or disorderly crowd bent on riotous or destructive action." The Hanna Learning Centre defines it as "fun and profitable."
They're doing monthly cash mobs in the town east of Drumheller to familiarize local people with what's available there for shoppers.
"We have a program in Hanna called the Confidential Buisiness Intelligence Network," explained Larae Pierson of the Rural Alberta Business Centre. "We have, in the first year, aided in the startup of 16 businesses, aided in the creation of 13 1/2 jobs and with cash mobs, over $2,500 has been spent locally in nine cash mobs."
"I've never seen so many people excited to not know where they're going," laughed Pierson. "I tell them to show up at the Provincial Building in Hanna at 5:30 and then I tell them where we're going and the rule is everyone has to spend a minimum of $10."
Pierson says the Hanna cash mobs have gotten more popular since they ran the first one last year and now businesses are lining up, hoping to be mobbed.
"It's been a really great thing to get people to set foot in businesses they may never have thought might carry a product," she explained. "The cool thing with spending $10 is that they actually go around the whole store and see what items they can get in that range, so they're learning a little bit more about what the store actually carries."
On February 15, they mobbed The Brick and Sunrise Honey Farms. Pierson says they haven't yet decided who their March 'victim' will be.
For more information on the Hanna Learning Centre follow this link.