The Merriam-Webster Dictionary defines 'mob' as "a large or disorderly crowd bent on riotous or destructive action." The Hanna Learning Centre defines it as "fun and profitable."
They're doing monthly cash mobs in the town east of Drumheller to familiarize local people with what's available there for shoppers.
"We have a program in Hanna called the Confidential Buisiness Intelligence Network," explained Larae Pierson of the Rural Alberta Business Centre. "We have, in the first year, aided in the startup of 16 businesses, aided in the creation of 13 1/2 jobs and with cash mobs, over $2,500 has been spent locally in nine cash mobs."
"I've never seen so many people excited to not know where they're going," laughed Pierson. "I tell them to show up at the Provincial Building in Hanna at 5:30 and then I tell them where we're going and the rule is everyone has to spend a minimum of $10."
Cash Mob 1
Pierson says the Hanna cash mobs have gotten more popular since they ran the first one last year and now businesses are lining up, hoping to be mobbed.
"It's been a really great thing to get people to set foot in businesses they may never have thought might carry a product," she explained. "The cool thing with spending $10 is that they actually go around the whole store and see what items they can get in that range, so they're learning a little bit more about what the store actually carries."
On February 15, they mobbed The Brick and Sunrise Honey Farms. Pierson says they haven't yet decided who their March 'victim' will be.
For more information on the Hanna Learning Centre follow this link.

More Local News

UPDATE 11 Avenue SE Blocked Off By RCMP

UPDATE; The bomb squad from Edmonton attended the scene, inspected the suspicious item and deemed it not to be explosive. Residents will be allowed back into the building later this evening. On…

Local Teacher Reflects on Notre Dame Fire

Many Canadians woke up on Monday morning to the news of the famous Notre Dame Cathedral in Paris, France was engulfed in flames. While the flames were miles away, the impact was still felt in the…

Morrin School Announces Hockey Program

On Tuesday, Morrin School Principal, Don Yavis, announced a new option for the junior high students where they will be able to learn about and participate in hockey.

Horner Dominates in Drumheller-Stettler

The people of the Drumheller-Stettler riding have had their voices heard with the Provincial Election last night and their voices selected Nathan Horner as their future MLA.

Nathan Horner Wins Drumheller-Stettler Riding

UCP candidate Nathan Horner has won the Drumheller-Stettler riding with a landslide of majority votes. With 96 polls reporting out of 102, Horner leads his closest rival, Independent Candidate Rick…

LIVE Coverage - 2019 Alberta Election

LISTEN LIVE to our 2019 Provincial Election coverage for the Drumheller-Stettler and Olds-Didsbury-Three Hills riding with Jason Blanke, Allie Ruckman and special guest Heather Colberg (Mayor - Town…

Emergency Plan if the Bridge is Blocked

It doesn't happen often, but when the Gordon Taylor Bridge is impassable it creates havoc in the community. The Town of Drumheller wants you to know that there is a plan in place if you can not get… is Drumheller's only source for community news and information such as weather and classifieds.

Search the Biz Guide