A local grocery store chain featured prominently when the Canadian Federation of Independent Grocers handed out its 2016 Grocer of the Year Awards.
Freson Bros. Hanna won the Regional Small Surface Category Award for Alberta/ Nunavut/ Northwest Territories.
"Grocery shopping falls into that need category and for us, it's about turning it into an experience that people want to enjoy," said Krystal Gray, the Director of Marketing and Communications for Freson Bros. "That comes down to product selection as well as our team members and being focused on families and community and heritage."
Another Freson store, in Fairview, AB, won the Regional Medium Surface Category Award while Freson Bros. Drumheller store was a national finalist for the Canadian Master Merchandizer Award for the Large Surface Category.
"It's about a lifestyle and, especially when you're in small communities like Drumheller and Hanna, it's an important part," stated Gray. "The grocery store is a place that you visit on a weekly basis continuously, so again it's about creating a positive experience foe everyone who walks in the doors."
"When you see us at head office and I know the Lovsins, Doug and Mike etc., will all grab carts and bring them in themselves; there's not too many companies that you'll see the top leadership coming in and helping out at that level, but again, that's the leadership style that we want to exhibit."
Gray extended her congratulations to Hanna store manager Don Boos and his entire staff for winning their award.