Faced with the task of developing the Drumheller economy, the Town's Economic Development Officer Julia Fielding has a few new projects in the works.
One important venture is a new micro-site to showcase all that Drumheller has to offer businesses looking to start-up or move to the Drumheller Valley.
"We are looking at promoting the town," explained Fielding. "I'm currently creating a micro-site, which is an economic micro-site for possible new investors to see about information about our town."
Rural communities have a large advantage over Alberta's cities because of a lower cost of living. But what would make a business choose Drumheller over another town like Irricana or Athabasca?
"The big selling point to make us stand out from the crowd is our fibre optic line," said Fielding. "It means we have high-speed internet and many rural areas don't have that. So, it's a big selling point for our town, and we're going to work on pushing that and getting the word out that we have it."
In 2017, many businesses need fast internet to operate -- and some exist solely because of the internet revolution -- making Drumheller an attractive place to set up shop.
There's another benefit for people who telecommute or work from home, but are interested in moving somewhere with a lower cost of living.
"It helps if people want to work from home and things like that. It means that we have access to good internet to help with that business."
Telus installed the fibre optic cables in Drumheller in 2015. At that time, the town announced that 90 per cent of homes and businesses in Drumheller would be connected to the Fibre Optic Network.