The Downtown Summer Plaza, between The Emporium and the Napier Theatre, has been up and running for a couple of weeks now with good attendance most nights..
The success of the plaza brings more people into the downtown core area, increasing the foot traffic for surrounding businesses.
A downtown ice cream and hot dog shop has felt the direct impact of the plaza.
"I believe that the downtown plaza is a great thing for both the people of Drumheller and the business of downtown. For ColDee's, personally, we have seen plenty of success with customers coming in and buying ice cream and hot dogs," said owner Naz Him.
"It is absolutely beneficial to have people walking by your business, whether it's blocked off or not and you can't park there, it is great,. You would rather have five people walking by rather than having a car parked there," continued Him.
It is a different story for shops in the area the do not sell food items.
Tugs Pop Culture and Sports have increased their hours to accommodate the people who might wander down that way from the plaza.
"I don't know because I never stayed open late before it started so I don't have anything to judge it on, but there is definitely people downtown, especially when the weather is decent, there are people wandering around," said owner Larry Wasmann.
"It has a positive aspect of bringing people downtown, whether or not it translates into business. Thursdays have been next to nothing for me but the Fridays have been really good," concluded Wasmann.
The Summer Plaza runs every Thursday, Friday, and Saturday during the summer, featuring local artists, games and other special events.