The other day, a local social media post recounted a case where some youth were almost hit by a car when they stepped out into a crosswalk just a moment after pressing the button.
While the driver managed to stop in time, it wasn't without effort and the poster was concerned that it could have been a lot worse.
Staff Sergeant Kevin Charles of the Drumheller RCMP is also concerned about traffic and pedestrian safety.
"Tourist season is upon us so the roads are going to be a lot busier (with) more vehicular traffic," he noted. "We have to remind our youth to be careful, that if you're at a marked crosswalk and if there is overhead lights, if you push that button don't be too quick to jump out into the driving lane."
While the social media post said the car driver was blameless, Charles knows a lot of visitors will be somewhat distracted, even if they're trying to pay attention.
"They're enjoying the scenery and enjoying our valley and we have to have a little more patience when we're driving or when we're walking and just make sure that we allow them some extra room," he cautioned. "There might be some quick turns or sudden stops, so you have to drive a little more defensively when there's an increased volume of traffic."
"Be courteous to other drivers and motorists and again, just slow down and have some patience."