Sunday, Feb. 4 was the first official day that the Drumheller's Co-op organization is known by its new name of Westview Co-op of Drumheller.
Brent Walker, the General Manager in Drumheller says the name isn't the only thing that's changed.
"Some of the things, like, all the marketing that we do moving forward, we will want to do [something] that makes sense for the whole organization," explained Walker. "We're still going to support the community, it'll just be done through different avenues."
Part of new cohesive marketing strategy is changing the way local community organizations fundraise money from Co-op. Before, the popular Til Tape program helped community groups collect money for events and activities. Now, said Walker, groups can still request money, but there is an application process.
"In the event that somebody is doing something as a group or non-profit organization that needs some assistance, [they] can certainly get in touch with me and have a donation request filled out and we can take a look at it."
Walker stressed that community groups have nothing to worry about. The community support that Co-op has always given will continue for the years to come.
"We are here to support the community that we live, work and play [in]. One of our values is community -- when you look to our mission and vision statements, we're all about community."
In its September donation, the Til Tapes program paid out over $3,000.