The local branch staged a fundraiser that saw participating businesses gather food and gift items for Christmas for families in need.
"Every year, we do something called 'Making Money Make a Difference' in our organization and this year, we went out to our branches and our internal teams and said 'We want to give you guys $500 to go into a community and make a difference: this was the response from the Drumheller team," explained Trisha Romanchuk, who is a marketing specialist with Chinook Financial.
"They decided to use their money to, essentially, just close any gaps that were left from what we were able to gather from the local businesses and just kind of fulfil any of those missing items that are still needed," she added.
All of the goodies were picked up on Monday, November 26 and taken to the Salvation Army, which will look after getting them to the people who need them.
"I believe it total, there were 35 different organizations within Drum that took up the challenge and gathered items," outlined Romanchuk. "There was definitely a lot: we filled up a wagon full as well as the back of two pick-up trucks."