The tourist season got off to a big bang in May and, although visitor numbers the last month haven't been quite as high, the Drumheller and District Chamber of Commerce is preparing for a busy summer.
Executive director Heather Bitz told 99.5 Drum FM they'll have a mobile tourist information booth at the Royal Tyrrell Museum for a couple days a week once again.
"We know a lot of people end up at the Royal Tyrrell Museum without stopping at the Visitor Information Centre first off: it's probably their primary location to visit," she allowed. "We want to try and capture them there and encourage visitation to other locations throughout the valley."
They'll also be surveying tourists at the Tyrrell on what they like and don't like about their Drumheller tourism experience.
Bitz and new Chamber president Brock Harrington made a presentation to Drumheller Town Council on Monday, June 19.
"Visitation to the World's Largest Dinosaur from January 1 to May 31 has been 23,756 people," she reported. "Although it's a decrease from 2016 numbers we're still showing on the five year average that we are up 12.5 per cent."
Visitor Information Centre staff have made close to 600 accomodation referrals to people looking for a place to stay since the first of May.
"Lots of people come here thinking they'll just get a place to stay when they arrive and sometimes that's a challenge, depending on when they arrive," acknowledged Bitz. "We do our best to fill up the campground sites and hotel-motel rooms and bed and breakfast rooms wherever we can place people in the community."
Chamber membership in Drumheller is 239, up from 231 in 2016.