Travel Drumheller is inviting local tourism businesses to take part in a networking event.
"It's really an opportunity for the organization to showcase our plans for the upcoming tourism season. It's always interesting when you're working on things behind the scenes, but the public doesn't see them, so it's kind of our opportunity to show what we've been working on the last couple of months," stated Alyssa Berry, Operations Manager for Travel Drumheller.
There are a couple key initiatives that will be discussed in the networking event.
"The new Exploration Guide, which better showcases what Drumheller is all about, exploring and experiences, it's completely changed since last years version. We've done the same style the past couple years, but this is a whole new look and feel with it being a full size magazine," Berry explained. "It's really encompassing all the experiences available for the tourists in the valley, that encompass the places to go, but more of the things that they can do to create more of a great tourism experience."
The second initiative Travel Drumheller has been working on is the new website, which will be launched in April. The revamped website will include the new logo that was unveiled in 2016.
Berry is hoping that these two main initiatives will lead into other marketing initiatives such as the digital campaign they will be launching in the spring; she says these initiatives could lead to great things for local businesses.
"The networking event really is not just an opportunity for Travel Drumheller to showcase what it has planned for the coming tourism season, but we also want to get some feedback and get ideas of what local operators are looking at doing," Berry mentioned.
"It's not only to show Travel Drumheller's plans, but it's also to show and to explain to the operators how they can become involved. So how you can have presence on our website and other marketing opportunities that we will have available for the tourism operators to take part in."
The networking event takes place on March 14 at the Quality Hotel from 5:30 until 7:00.
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